Having done various campaigns for clients, we’re excited about the possibilities that Social Media Marketing offer to our clients. In fact, we’re able to give our clients some control and responsibility in the matter of managing their profiles online. Social Media spaces like FaceBook, Twitter and LinkedIn are but a few areas where different aspects of your business can be marketed. Not all businesses will benefit from this kind of marketing, but these tools enable a different level of interactivity and social conversation with your target markets that was never before possible.

As a case study we’ve created a Facebook Fan Page for a local Cape Town Catering Company. Having suffered the slowdown in business through the current economic climate, we thought it a sin that food that good go to waste and decided to share. If you’re in the Cape Town area, make sure to book them for your next corporate or private function.

We want to document the case study here, to see what impact each of these has on business for them, without going into detail on how exactly we went about things. For that you’d have to hire us of course

Now we haven’t really touched their website apart from loading some Facebook fan boxes as we want to see what influence each piece of the puzzle will have separately.

Oh yes I forgot to mention, our cashless friend needs to eat, so he’s agreed to help promote them for a delicious vegetarian meal now and then… Will try and link to his feedback through our updates as that will have some impact as well.

Be sure to return soon for Part 2, and if you have tips, comment here! Please ReTweet!

So finally it happened. This is something I wrote about in April and it seemed inevitable that Google would integrate Twitter and now it’s happening (and the same for Bing).

Well an agreement was reached. We don’t see it within results as of yet, but it’s going to be interesting times for SEO and how they would be filtering through a lot of spam (to gain top results) to show ‘legit’ results. In fact how on earth would Google and Bing determine what is spam and what is not?

What if someone wrote a simple little ping API that pushes a tweet on a competitive topic out each few minutes? Sure, I guess Twitter’s spam scripts are improving, but now all of online marketing industry has lots to talk about.

Even though Twitter’s traffic seems to be in a downturn (in the US) at least this would probably breath a lot of new life into them.

I’m going to go through a few things that are important in today’s day and age when doing email marketing campaigns. Whether it’s a one off campaign or your general company newsletter, there are a few things that you can do to improve deliverability and response on your campaigns.

Read the full article on email marketing here.

If you have a South Africa company, you should list yourself on The Business Directory. Newly upgraded and run by Search Engine Marketing Specialists, you are sure to get some targeted traffic from your listing. There are various packages available for listing including FREE listings, but take note that paid listing give you a string of benefits.

To compare packages, just visit www.thebusinessdirectory.co.za/compare.php.

The response has been positive so far with users getting quality referrals from The Business Directory.

Further, if you are looking to make some extra cash on the side, we are offering an affiliate program paying out 30% of paid listings to referrals that result in a sale. Please note that this is currently somewhat of a manual process and that you should please contact us on info@thebusinessdirectory.co.za if you are interested in signing up.

www.bing.com

So, it seems Kumo is actually Bing, but there are some features that I’m not seeing in Bing yet as per my previous reference to the screenshot of an internal beta named Kumo at Microsoft. Not sure at all whether this was the same project, but there are some similarities.

It looks pretty nice, clean, fast and user friendly. I also like the excerpt feature that shows a small snippet of the website content when you hover to the right of search results.

Further if available they show related searches to the left of the results, which I think is pretty cool to quickly zone in on alternate queries that could give better results.

In fact searching for ‘South Africa’ produces alternate suggestions like ‘Map of South Africa’, ‘Johannesburg’, ‘Cape Town South Africa’ (Good to see we feature etc. I like…

Another hidden feature you’ll find under extras (link top right) where there’s a link to Bing Community Beta, which looks pretty boring. Can’t really see anything new and innovative there right away.

Results are pretty fast, but will it trump Google? Not sure. If they open up their advertising system globally, I believe they will have much bigger uptake. Since publishers are making money from Google, they will stay loyal.

Come on Microsoft, give your publishers 30% of advertising revenue and see what happens!!

The question is, what could any new search engine possibly do that would make users move from Google other than pay them to do so?

Plaxo has slowly been upgrading their network to be more of a social network, and it’s actually growing on me. Plaxo’s been around for ages and at one point it irritated the hell out of me because of their covert tactics to increase their network. It felt as if one didn’t have a choice in the early days and the emails were intrusive, but I think as social media grew, people are more open to share their profiles and business contact information.

And now, it’s quite intriguing to browse through the ‘possible people you might know’ and connect again. The nice thing is that I’m finding people that I have dealt with professionally years ago (because of Plaxo’s age) and linking up again.

In the current economic times, this is great. It will be interesting to see whether they can compete with Linked In over time as I think they are doing something right at the moment…

It has been confirmed that Google is in talks with Twitter about a real time search engine. This would bring about a lot of value to search results, but also some concerns about how it would be managed.

Twitter unfortunately don’t have a current way of deferring spam, except for a subtle reporting of abuse via email or @abuse tweet. What will keep shady marketers from continuously polling twitter on certain topics to increase traffic?

I am however certain of the fact that Google will employ various algorythms to weed out spam, as they’re doing with conventional search results, but it will be interesting to see how they go about it.

I don’t think an outright sale is on the cards, but we could well see a live feed being sourced to Google for producing faster results. As mentioned in the Tech Crunch article, if Google doesn’t receive a live feed the feasibility of such a deal will be worse off, as Twitter depend on real time results and that is what will make it most useful to Google Users.

Things to keep in mind on integration:

• Will there be a limit on frequency of Tweets by unique users indexed or frequency on a specific topic/keyword?
• Will users be able to reply/retweet etc directly from Google Results (if they’re logged into Twitter)?
• Will power users have the ability to track topics (this will be great – maybe with Google Alerts)?
• How will the integration impact Twitters current ability to manage traffic / uptime?
• Give me your thoughts!

The Social Media Marketing Industry Report has some very interesting findings on the current status of social media marketing. If you want to find out what’s happening with social media, or you’re just starting out with Social Media and looking to delve deeper, check it out!

Microsoft is reviving the search engine wars with a new engine called Kumo. It’s currently being tested internally at Microsoft. It seems pretty interesting with a tab based filtering menu on the left hand side, to filter your search results according to related categories. How those categories are determined would be interesting to know, but whether it can compete with Google is to be seen.

I think it’s healthy to have competition. It brings about innovation that results in improvements for the user, with all competitors. Will Microsoft one day be able to lay claim to a verb in context like “Just Kumo it” as Google has become? Who knows, but at least Live Search will be replaced, as it doesn’t seem to inspire confidence with the online crowd.

Change is good. I’ll sure try it out when it’s launched in public Beta.

BTW, some useless information: Kumo means ‘cloud’ or ’spider’ in Japanese  (not sure how that works, but aparently not an often used term).

Check out a screenshot here.

It might not keep the name Kumo as that’s just their current codename for the project, but lets see how it pans out.

More to come…

New startup Me2Everyone seems to be buzzing It landed in my inbox a while ago, referred from a friend, and I’m interested to see what the main concept will be when it fully launches.

From their brochure:

“It’s a cool new virtual world where you can meet friends, chat, shop, play, watch videos, create an art gallery, launch your own record label, open a virtual newspaper, plant a tree, buy a virtual house, play the free inworld lottery and makemoney from your own online store!

You and everyone you know make the decisions, shape the world, create real incomes and hare in the profits. There’s nothing to download, and it’s not a game. It’s a new place where you come and interact. Meet new people or invite your friends. Learn new skills or expand your business. Find the love of your life or help the planet.

me2everyone is a place on the web where your ideas will be heard, where you can start a new business and see the real world through new eyes.”

Sounds like a Web 2.0 version of Second Life…

Click here to check it out!