Want to increase your website conversions?

There are several ways to increase conversions on your websites. If you don’t know what the hell I’m talking about it might be a good idea to read further! I have written about goal driven web design before, so I’ll try and focus on a specific element of web development which is often neglected.

Copywriting.

To set a basis for what I’m talking about, lets look at goals and conversion on a website. Most business/product/services related websites should have ultimate goals. In some cases it’s non-profit, eg. a personal site that you’re just blogging etc, but most of the time, you’re trying to sell something or reach a targetted audience.

Now wouldn’t you like to grow that audience and focus it even more?

A bigger audience means more sales, right? If you’re just blasting it into cyberspace, wrong! If you’re talking to the right people, right! And knowing that you’re talking to the right people is essential. That’s where tracking comes in. And you can use your normal website stats to see whether people are finding you online for your target phrases. Say you’re selling blue widgets and you’re seeing alot of ‘blue widget solutions’, ‘blue widget suppliers’ etc in your keyword stats, you know you’re doing something right (because people might be finding you on search engines). Further, the obvious one is sales that are increasing or better conversion on your other website goals.

What could these goals be?

First of all a website should always have several goals. Some primary and some secondary. A primary goal would for instance be an online sale of your products, or someone signing up for your newsletter. Secondary goals could be to get people to view certain content on the site etc. These are just examples as you determine would ultimately decide what you deem important as goals on your website.

Now without touching on other elements that increase website conversion (there are many and maybe I’ll follow this article up depending on response), lets look at how effective copywriting can increase your conversion.

There are subtle ways to write enticing copy for your website and I’m by no means an expert on the topic, but I’ve seen it in action and that’s why I feel like sharing this FREE information with you. For exampe, something I’ve picked up recently are the two terms implicit and explicit decision making. Implicit means that the reader makes a decision on their own to interact with you, be it to buy your product or to sign up for your newsletter for argument sake. An explicit decision means that you convinced someone to make a decision to sign up or buy, which is never as powerful for various reasons. There are various triggers that you can use within your website copy that will MAKE PEOPLE WANT to buy your products or sign up for your newsletter without you having to convince them to do so!

Further, getting back to targetted content, it’s not a good idea to deviate from the theme of your website when writing content as search engines tend to build up a quality score of your content, ranking you accordingly. It’s just one of several aspects that influence search engine rank, but something to also keep in mind when writing your website copy. The use of semantic phrases and keywords in your copy is important, because search engines will try and determine ‘what your content is about’. Therefore, it’s important to FOCUS your copy, write enough content on the subject and to keep it fresh. Relevance is a key factor and that is also time based.

Search Optimised and effective website copywriting comes with experience and patience. Most of our clients don’t have the time and we provide the service. Why not let us have a look at your website and give you a free basic assessment on how we think we can improve your conversion rates? If you’re thinking of starting a new website, even better, get it right from the start! Just fill out a free quote request here and be sure to select which of our other services you’d also like to get quoted on.