Online marketing the key when in tight economies

With many companies heaving under global economic pressure, it’s important to revise your marketing strategies to reach your markets by the more affordable and measurable means of online marketing.

Online marketing has always been lower priority for many large corporates in their marketing campaigns, but this is set to change as radio, print and television advertising budgets dwindle.

By employing various online media like search, pay per click, email and social networks you can spread out your budgets effectively and with real time stats, executives and marketing managers can quickly change direction to focus on the avenues  that deliver high returns.

PERONii assists companies in developing sound online marketing strategies and to implement these strategies effectively. Our experience in online marketing allows us to make recommendations up front to maximise the efficiency of your online marketing spend. Comprehensive reporting also provide the means for quick decision making by our clients.

We have never recommended that companies entirely forfeit traditional marketing spend for online marketing, but in these times we would recommend at least 30-40% spend of marketing budgets online. In the UK the current figure hovers just under 20% of total marketing budgets being spent online. It’s less than 1% behind press and TV advertising and is said to surpass these within the next year or two.

If you’d like to find out what online marketing can do for your company, kindly fill out a free quote request form.