The Social Media Marketing Industry Report has some very interesting findings on the current status of social media marketing. If you want to find out what’s happening with social media, or you’re just starting out with Social Media and looking to delve deeper, check it out!

Microsoft is reviving the search engine wars with a new engine called Kumo. It’s currently being tested internally at Microsoft. It seems pretty interesting with a tab based filtering menu on the left hand side, to filter your search results according to related categories. How those categories are determined would be interesting to know, but whether it can compete with Google is to be seen.

I think it’s healthy to have competition. It brings about innovation that results in improvements for the user, with all competitors. Will Microsoft one day be able to lay claim to a verb in context like “Just Kumo it” as Google has become? Who knows, but at least Live Search will be replaced, as it doesn’t seem to inspire confidence with the online crowd.

Change is good. I’ll sure try it out when it’s launched in public Beta.

BTW, some useless information: Kumo means ‘cloud’ or ‘spider’ in Japanese  (not sure how that works, but aparently not an often used term).

Check out a screenshot here.

It might not keep the name Kumo as that’s just their current codename for the project, but lets see how it pans out.

More to come…