Google generates some ‘Buzz’

This morning I noticed something new in Gmail – Google Buzz. Think along the lines of your Facebook News Feed. First thing you need to do is look at your privacy settings. By default it seems to share Picasa pics, your shared Google Reader items and status updates from GTalk and it’s linked to your Google Profile.

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Interesting Web 2.0 Concept

New startup Me2Everyone seems to be buzzing It landed in my inbox a while ago, referred from a friend, and I’m interested to see what the main concept will be when it fully launches.

From their brochure:

“It’s a cool new virtual world where you can meet friends, chat, shop, play, watch videos, create an art gallery, launch your own record label, open a virtual newspaper, plant a tree, buy a virtual house, play the free inworld lottery and makemoney from your own online store!

You and everyone you know make the decisions, shape the world, create real incomes and hare in the profits. There’s nothing to download, and it’s not a game. It’s a new place where you come and interact. Meet new people or invite your friends. Learn new skills or expand your business. Find the love of your life or help the planet.

me2everyone is a place on the web where your ideas will be heard, where you can start a new business and see the real world through new eyes.”

Sounds like a Web 2.0 version of Second Life…

Click here to check it out!

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Video Search Engine Optimisation

If you want results, it’s time to jump on this bandwagon, because 2009 will be a big year for online video and what it can bring you. There are various techniques in optimising your video content. It’s important to categorise your video content correctly, whether by tagging, titles or keywords and even transcriptions. There are numerous ways to ensure that your video content is indexed correctly and it can possibly bring a huge amount of traffic to your website. Talk to us to find out more!

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Ecademy business & social network

Ecademy business & social network

I’ve recently discovered this social network through a friend that does business coaching in the UK.

Click the banner to join and look me up as a contact! Within an hour of joining I have had several requests to join interest groups and make international business contacts.

This looks like a mixture of Facebook and Linked-In and even though the interface is a bit confusing, I think once you get to know the social network there would be a lot of potential.

Let me know what you think!

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Google’s OpenSocial rolls out

It’s great to see some API competition for FaceBook Apps, in fact Google’s Open Social looks to give strong competition with the fact that it’s a shared API, meaning multiple sites will be using it, increasing distribution of the app.

What is OpenSocial?

As stated on the home page: “OpenSocial provides a common set of APIs for social applications across multiple websites. With standard JavaScript and HTML, developers can create apps that access a social network’s friends and update feeds.”

The question is just, is there something like critical mass on this kind of viral marketing? Obviously apps can be absolutely anything, from business tools to quirky viral ‘zombie bites’. It’s just important to remember how information is shared with these apps. Information that is very valuable to potential marketers, so don’t just install any app.

Facebook on the other hand has rolled out some social business tools that should keep things alive and well in Facebook land and some major players have already signed on. Companies can soon have their own Facebook profiles. Would be interesting to monitor over the next few months. I’ve been talking for almost a year about leveraging Facebook as business tool and it seems it’s the next logical step for them.

Exciting times!

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Is social media ‘dead’?

I presume it might be a case with likeness to the electric car vs oil giants. Not so much social media, but internet marketing as a whole. BUT we’ve managed to prove otherwise with traditional online advertising. We’ve proved that there does lie real value in online marketing and as with all new technologies, the early birds will catch the worm.

The problem comes in where companies make use of service providers that don’t really know how to utilise the power of social media marketing / Web 2.0. And it doesn’t work for everybody I might add. But  when implemented correctly these strategies can add immense insight into your consumer markets. Especially where we’re talking of large corporates with big databases that have responsibility to maintain a good profile on the CRM side of things.

I agree that social sites will come and go (like with all fads), but the principles and application thereof will live on and surely it is also up to the owners of such sites to innovate and improve their offerings to keep their subscribers happy? The fact that there’s such large buy-in to new media like video (YouTube), Photos (Flickr) etc opens up new avenues of marketing at much lower budgets than traditional advertising. And to top it off we have the advantage of real time stats with return on investment. Tracking is what makes online advertising so popular, plus the market is growing by the day.

You might ask the question, where does the value lie in social media and its marketing principles?

Well, it’s measured in different ways, but you can look at the following (to name a few):

  • Brand Loyalty/Awareness Building
  • Word of Mouth Marketing
  • Consumer Generated Content
  • Consumer Data Profiling
  • Advanced CRM Principles
  • Viral Marketing Aspects
  • And More…

The problem will always be implementation and finding service providers that understand the methods and can implement those principles to drive social online strategies for clients.

It guess it’s true that the early adopters will pay some school fees and that the corporate world is sitting back to see what happens, but dead, it’s truely not…

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